The gods don’t always take a direct interest in the doings of mortals. We prefer to depict them as detached and disinterested, and certainly the actions of our main characters are beneath their notice. After all, you may be aware of the anthill’s existence, but you don’t follow the lives of individual ants, do you?
But we’ve made an exception for Morth, since he’s actively trying to gain notoriety and a promotion (Even then, it seems he mostly deals through middle-management – Kevin). The activation of the artefact, and the manifestation of the greater daemon (a vanishingly rare occurence in modern times) must have glowed hotly enough to attract these two cruel deities’ baleful attention. At least for a moment. Now they’re probably watching cartoons.
And that’s just for Ash and Haberley.